About Adobe Firefly
Adobe Firefly is a web app and family of generative artificial intelligence models for creative production. Its capabilities include text-to-image and text-to-video, image-to-video, generate speech, generate soundtrack and, generate sound effects and enhance speech.
It is part of Adobe Creative Cloud, and also powers features in other Creative Cloud apps, including Photoshop, Premier Pro, and InDesign. It’s available via subscription plans that use monthly credits based on the type of AI being used.
Adobe Firefly is developed using Adobe's Sensei platform. Firefly is trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain. This dependency only on training data for which Adobe owns the license or which is public domain has led them to describe the models' output as "commercially safe" and legally owns or licenses. Nevertheless it was revealed later on that Firefly was in fact also trained on Midjourney and other competitors' images, which questioned their claims.
Firefly for Enterprise was released on June 22, 2023.